Pedala, Molecada
Caboré | Wieden + Kennedy | 2019
Para a ganhar o Caboré, tem que ter experiência. Então, na campanha institucional do prêmio, fizemos o ícone do Caboré - a coruja - fofamente aniquilar o tipo de pessoa que nunca poderia ganhar: a molecada.
Anúncio 1
![](https://freight.cargo.site/t/original/i/34ea1504d37a844b2cc5cef8c08f4de828224734a908089c47a3ceb69388e809/CORACAO.jpg)
Anúncio 2
![](https://freight.cargo.site/t/original/i/045cf02f963accf28add4ef6e75a824211cd02794579f0704dbb42c5041509f0/SERINGA.jpg)
Anúncio 3
![](https://freight.cargo.site/t/original/i/9147259225a9a638209d8b87dc2707bbdc2c752d2ef430891124c1a6897c3aa8/FOGO.jpg)
Anúncio 4
![](https://freight.cargo.site/t/original/i/757b3c6f96c76ad352b756246d3639ddad43ee9a780099e68bfe3ef074985998/ACIDO.jpg)
Anúncio 5
![](https://freight.cargo.site/t/original/i/b6abaaf195a0ae084e59818cbc38a6a76197943eb753cbc7071ea7ae032851cd/CHOQUE.jpg)
Stickers
![](https://freight.cargo.site/t/original/i/6394cbea74cf932073c64925fb0859275bdba186fc7ca7589ab930d80a495c64/STICKERS_cartela.jpg)
Corujas Assassinas:
![](https://freight.cargo.site/t/original/i/1d4da2585af3d6f06b291ae728417e7a82a830c1cf1350d24570d45d26be84d7/1.jpg)
![](https://freight.cargo.site/t/original/i/1f295b0a89249fe2f3f00f93b546a324fdffa4607a09ca1c392fcbf1f104659e/4.jpg)
![](https://freight.cargo.site/t/original/i/9dced3954a7d79367e587e506da1de7a4d71534edb045f8c652676bdd47e4e6b/3.jpg)
Notas do Respeito, Un. Zumbi dos Palmares
Competitors' Greatest Feature, Volvo
Drink Right F*** Right, Skol Beats
The Extra Grain, Arroz Super Extra
In Charge of the Competition, Volvo
Touch Your Deodorant, Old Spice
Electric Showroom, Volvo
Homemenagem, Brastemp
Projeto 16%, Estadão
Pedala, molecada Caboré
Troca de Canais, Rexona
Filters, Airbnb México
Se beber, beba Sprite, Sprite
Competitors' Greatest Feature, Volvo
Drink Right F*** Right, Skol Beats
The Extra Grain, Arroz Super Extra
In Charge of the Competition, Volvo
Touch Your Deodorant, Old Spice
Electric Showroom, Volvo
Homemenagem, Brastemp
Projeto 16%, Estadão
Pedala, molecada Caboré
Troca de Canais, Rexona
Filters, Airbnb México
Se beber, beba Sprite, Sprite